Press Release

@Road Unveils Technology Demo Van at CTIA

FREMONT, CA – March 14, 2005 – @Road, Inc. (NASDAQ: ARDI), a global provider of mobile resource management (MRM) solutions, today unveiled the @Road Technology Demo Van at CTIA Wireless 2005 booth #5619. The @Road Technology Demo Van incorporates state-of-the-art location-based technologies with a “rolling Wi-Fi hotspot” and the power of @Road MRM solutions. This combination demonstrates how @Road solutions can help businesses gain visibility into field force productivity, reduce service delivery costs and increase revenue.

“The combination of @Road MRM applications with the wireless technologies we’re featuring in the Technology Demo Van illustrates our ability to deliver robust solutions for field force productivity and enhanced service delivery,” said Leo Jolicoeur, @Road chief marketing officer. “We’re proud of this technological achievement and look forward to showcasing the van and our family of @Road MRM solutions at CTIA.”

The wireless technologies incorporated into the @Road Technology Demo Van, along with @Road MRM solutions, are designed to offer businesses the visibility into their mobile resources that they want and need in order to meet and exceed customer expectations while helping to streamline service delivery processes. @Road accomplishes this by enabling the convergence of wireless communications, location-based technologies, hosted or installed software applications, transaction processing and the Internet.

With the Company’s recent acquisition of Vidus, @Road can also provide businesses with the power to synchronize their mobile resources. Vidus’ intelligent and automated software, taskforce, is designed to enable companies to provide service on demand, accommodate customer preferences, and reliably meet customer commitments by overcoming the complexity and unpredictability of the service delivery environment. The combination of Vidus’ taskforce application with the @Road family of MRM solutions is designed to offer businesses complete end-to-end MRM solutions for optimized service delivery.

“Many organizations with a large force of field service workers, such as telecommunication and utility providers, are increasingly facing pressures to reduce customer churn rate and service delivery costs while trying to increase revenue,” Jolicoeur said. “As a full service provider of real-time MRM solutions, @Road helps businesses gain a competitive advantage by helping to alleviate these pressures and enable them to synchronize their mobile resources to optimize the service delivery process.”

The @Road Technology Demo Van features the following technologies that are designed to empower and connect a company’s mobile workforce to the enterprise:

iWM Integrated GPS/Wi-Fi

  • Serves as the secure @Road Mobile HotSpot communication portal for any Wi-Fi enabled device.
  • Wirelessly connects any Wi-Fi enabled device within a range of 500-1000 feet from the vehicle.
  • Enables field service technicians to communicate securely in real-time to back-office applications.
  • GPS provides real-time location information of mobile resources in the field.


GeoManagersm iLM®

  • Signature @Road solution for managing mobile resources and optimizing service delivery.
  • Measures overall mobile workforce performance and productivity.
  • Integrates with back-office enterprise applications.
  • Generates on-demand or scheduled activity and exception reports.
  • Shows mobile worker location with vehicle speed, starts and stops on a customizable map. 
  • Offers real-time notification of resources approaching landmark vicinity.
  • Monitors vehicle maintenance data and service schedule.
  • Transmits real-time alert and exception notifications.


GeoManager PEsm Running on a Nextel i88 Mobile Phone

  • Demonstrates the functionality of a GPS-enabled mobile phone equipped with GeoManager PocketEdition.
  • Offers a flexible, location-enhanced communication platform for field service workers.
  • Wireless messaging application captures field service information for back office applications.
  • Records start and end times, jobs, tasks, and other workforce information.


iDT Two-way Messaging Terminal

  • Features an eight-line, 40-character display and six programmable softkeys for messaging to and from mobile service workers.
  • Supports external keyboard and barcode wand for data entry.


@Road Vehicle Diagnostics (J1708/OBDII)

  • Collects information, such as engine performance and driver behavior, from a vehicle’s Electronic Control Module (ECM).
  • Monitors and reports vehicle diagnostics, service, speed, critical engine fault codes, starts, stops and more.
  • Includes in-vehicle connector, data translator and serial connection to the @Road iWM.


EMS Satellite Antenna

  • Delivers wireless communication when service delivery vehicles move out of cellular network coverage area.
  • Operates on the MSV MSAT-1 Network.
  • Switches between cellular networks and satellite based on network availability.


Proximity Card Reader

  • Uses RFID technology.
  • Records the field service technician name or identification with time-stamp or other data sent to back-office applications and reports.
  • Provides the ability to pull activity reports by field service worker.

About @Road

@Road, Inc. (NASDAQ: ARDI) is a leading provider of mobile resource management (MRM) services, a rapidly growing category of productivity solutions integrating wireless communications, location technologies, hosted software applications, transaction processing and the Internet to help companies better manage mobile workers. Any size organization, in any industry or public sector, in which improving the productivity of mobile workers has an impact on revenue, expenses, customer service, and competitive advantage, will benefit from @Road MRM services. Because @Road offers MRM services on a hosted basis, customers avoid expensive and complex software and IT infrastructure investments. Since @Road delivers services on a subscription basis, customers can experience a rapid and measurable return-on-investment.

The company has headquarters in Fremont , CA and secure networked data centers on both U.S. coasts. For more information, visit the @Road Web site at

@Road is a registered trademark of @Road, Inc.


Except for the historical information contained herein, the matters discussed in this press release are forward-looking statements involving risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements.  These factors, risks and uncertainties include, but are not limited to, the ability of @Road to integrate taskforce into its products; customer acceptance of the iWM, GeoManager iLM, GeoManager PE, iDT, @Road Vehicle Diagnostics or EMS Satellite Antenna; the ability of @Road to develop and protect new technologies; the dependence of @Road on mobile data systems technology, cellular and satellite networks, network infrastructure and positioning systems owned and controlled by others, and general economic and political conditions.  Further information regarding these and other risks is included in the @Road Report on Form 10-Q dated November 8, 2004, Report on Form 10-K dated March 12, 2004 and in its other filings with the Securities and Exchange Commission. @Road undertakes no obligation to update the forward-looking statements contained in this press release.

@Road and iLM are registered trademarks of @Road, Inc. The @Road logo, taskforce, GeoManager, GeoManager PE , @Road Mobile HotSpot, iWM, and iDT are trademarks and/or service marks of @Road, Inc.


Media Contact

Bob Stern
@Road Media Relations
(510) 870-1360

David Lebedeff
@Road Vice President Investor Relations
(510) 870-1317


Copyright 2008 @Road, a Division of Trimble Navigation Limited. All rights reserved