Press Release


a.p. solve Appoints Chris Merrick as New Head of Product Marketing

Former senior marketer for Vodafone, T-Mobile and Convergys to act as customer champion

a.p.solve, international provider of intelligent field workforce automation solutions, has appointed Chris Merrick as the new Head of Product Marketing. He has a specific remit to interface with a.p.solve's customers and the organisation's management, ensuring a.p.solve's TASKFORCE solution maintains its innovative and market-leading edge, in support of its customers' complex needs and requirements. Merrick will also help spearhead a.p.solve's continued expansion into new markets, including North America and Central and Eastern Europe.

Prior to his appointment at a.p.solve, Merrick worked as Director of Wireless Solutions at global software and services company Convergys, where he was responsible for the mobile activities in the EMEA market. Merrick was in charge of leading product strategy and overall definition of these solutions to Next-Generation service providers.

In addition, Merrick has headed up marketing campaigns for leading communications companies. At T-Mobile he led marketing and operations for a number of services in consumer markets, and was responsible for re-launching the company's 'pay as you go' portfolio. As Head of Marketing for Vodafone Retail his achievements included establishing the brand as the largest high street mobile communications specialist. Prior to this, Merrick held a number of marketing and operational roles in the downstream oil and gas industry. a.p.solve enables service providers to coordinate complex resources, delivering increasingly superior service to their customers at ever decreasing costs. a.p.solve's TASKFORCE software has been recently implemented by E.ON Hungary, to enable its mobile workforce to meet government imposed customer service benchmarks. TASKFORCE is also used by one of the world's biggest mobile workforces at BT, and has helped the company deliver significant improvements in customer service whilst reducing operational costs by up to 76%. Commenting on his appointment Merrick said, "This is a very exciting time to join a.p.solve. TASKFORCE has the ability to bring real business benefits to service companies in highly competitive market sectors where enhanced customer experience through complex resource management is vital, and is poised to revolutionise the definition of a quality customer experience. My goal is to make sure that the future development of the solution continues to exceed the expectations of our growing international customer base."


About a.p.solve

a.p.solve enables service providers to deliver superior customer experience while reducing costs and achieving operational efficiencies.

a.p.solve's TASKFORCE solution today manages tens of thousands of mobile workers in telecommunications, cable and utility services industries, enabling organisations to deliver a highly flexible and responsive customer service, at a significantly reduced cost. TASKFORCE provides intelligent, automated and continuous synchronisation of your business resource network to co-ordinate a complex mix of planned, reactive and demand-driven work orders. With TASKFORCE, organisations can ensure right time, first time service delivery that can change the nature of their customer relationships.


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