Press Release

@Road CMO to Speak at CTIA

@Road Chief Marketing Officer Invited to Serve on CTIA Panel Discussing Wireless Solutions for Vertical Business Markets

FREMONT, Calif. –September 11, 2006 – @Road, Inc. (Nasdaq: ARDI), a leading provider of next-generation solutions for Mobile Resource Management (MRM), today announced that its Chief Marketing Officer, Leo Jolicoeur, will be a featured panelist at CTIA Wireless I.T. and Entertainment, Sept. 12-14, 2006. Jolicoeur will serve on the CTIA Educational Sessions’ panel entitled, “Wireless Solutions by Vertical,” in which he plans to address @Road MRM solutions within the context of customer case histories and ROI. He will also address audience questions on how to improve business processes, communication and customer service using wireless technology. The panel, being held Tuesday, Sept. 12, 2006 in the Los Angeles Convention Center, room 402 A&B at 1:00 p.m., is being moderated by Eugene Signorini, Yankee Group vice president, and also plans to feature executives from AirLink Communications, Apresta, IBM, Palm and Telecommunications Systems Inc.

“As a global leader in MRM and a thought leader in our industry, it’s vital for us to play an important role at this premiere industry event,” said Leo Jolicoeur, @Road chief marketing officer. “Speaking and exhibiting at CTIA also gives us an opportunity to live up to our leadership position, share our passion for what we do and spread the word about the benefits of MRM to other businesses in the wireless industry.”

In addition to serving as a panelist at CTIA, Jolicoeur has also been invited to serve as a panelist at the Smart Phone Summit, being held in conjunction with CTIA at the Los Angeles Convention Center. The panel, “GPS/LBS Applications and Services for Smart Phones,” will discuss the latest location intelligent offerings for smart phone platforms from hardware and software applications to advanced inventory tracking and beyond. The panel, which also plans to feature executives from uLocate and Destinator, will be held at 3:00 p.m. Monday (today), Sept. 11, 2006 at the Smart Phone Summit Conference, room 410, in the Los Angeles Convention Center. The Smart Phone Summit is an event designed to cover the most important information pertaining to the smartphone and wireless industries today.

@Road also plans on showcasing and demonstrating its innovative MRM solutions on the CTIA exhibit floor in booth #818, Sept. 12-14, 2006. @Road representatives will be available at the booth to answer questions and to demonstrate @Road MRM solutions for field force management comprised of GPS-based monitoring, mapping, reporting, as well as wireless communications, messaging and automated workflow. This is in addition to MRM solutions being showcased for field service management consisting of intelligent software for appointing, scheduling and dispatching, routing, and demand/capacity planning. Rounding out @Road’s family of comprehensive MRM solutions on display at CTIA are solutions for field asset management incorporating vehicle diagnostic/prognostic and sensor technologies for driver safety, inventory management and optimized vehicle performance and maintenance.


About @Road

@Road, Inc. is a leading global provider of solutions designed to automate the management of mobile resources and to optimize the service delivery process for customers across a variety of industries. @Road delivers Mobile Resource Management solutions in three key areas: Field Force Management, Field Service Management and Field Asset Management. By providing real-time Mobile Resource Management infrastructure integrating wireless communications, location-based technologies, transaction processing and the Internet, @Road solutions are designed to provide a secure, scalable, upgradeable, enterprise-class platform, and are offered in on-demand software delivery, on-premise or hybrid environments that can seamlessly connect mobile workers in the field to real-time corporate data. @Road is headquartered in Fremont, Calif., and has a global presence with offices in North America, Europe and Asia. For more information on @Road solutions, visit


About CTIA

CTIA-The Wireless Association is the international association for the wireless telecommunications industry, representing carriers, manufacturers and wireless Internet providers. CTIA is also recognized as the premiere producer of two annual technology events representing the complete wireless, mobile and Internet industries. CTIA WIRELESS I.T & Entertainment takes place in Los Angeles September 12-14; CTIA WIRELESS 2007 takes place in Orlando March 27-29. Visit
CTIA WIRELESS I.T. & Entertainment is a one-of-a-kind event that reflects the dual nature of today’s wireless data industry—technology that offers both mobile solutions to the enterprise and mobile entertainment to the consumer. This event brings together diverse audience segments to satisfy every mobile data need and respond to the ever-growing market demand for wireless services. Visit


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Except for the historical information contained herein, the matters discussed in this news release are forward-looking statements and @Road cautions the reader that the schedules or planned appearances of @Road personnel and the time and/or manner of the CTIA and Smart Phone Summit speaking engagements may change for administrative or other reasons outside the control of @Road. Further information regarding risk factors is included in the @Road Quarterly Report on Form 10-Q for the quarter ended June 30, 2006, the @Road Annual Report on Form 10-K/A for the year ended December 31, 2005 and in @Road’s other filings with the Securities and Exchange Commission. @Road does not undertake any obligation to update the forward-looking statements contained in this news release.


Media Contact:   


Bob Stern
Media Relations Manager

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